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As good as your signage may look when new, there’s a good chance it will eventually need replacement.

Colors will fade with prolonged exposure to the elements. Branding may evolve and so can the nature of your business. Rules and regulations might change, putting you at risk of non-compliance and the penalties that may ensue.

Then, too, there’s the “wallpaper” factor. Sooner or later you — and your audience — could become so accustomed to your signage that it will fail to gain notice, thereby defeating its promotional or informational value.

Per a study by the University of Cincinnati, roughly 60% of businesses said that changing the design or enhancing the visibility of their signage had a positive impact. An upgrade increased their sales, the number of transactions and profits by an average of about 10%!

The solution? Conduct a regular audit or review of your facility’s interior, exterior and grounds for signage. Retailers that use a lot of temporary or seasonal signs may benefit from reviews several times per year, while other businesses and organizations might plan on once a year or every other year.

But what to audit? Here are seven tips. During your review, look for:

1.Visibility: Begin with the obvious — can customers see your signage? A basic question, but overgrown foliage can often obscure a sign and so can competing signs — including your own!

2.Colors: Are colors eye-catching and vibrant or is your signage dull and faded? Color has a huge impact on the way prospects view your signs. And know the sun’s UV or ultraviolet rays are a major cause of fading and discoloration.

3.Message: Does your signage correctly communicate the nature of your business? For example, it’s not unusual for a dry cleaner to begin offering alterations. Be sure to check office or resident directories and retailer tenant panels on pylon signs. Is all the information up-to-date?

4.Branding: Have you updated your logo, typeface or corporate colors recently? Your branding should be consistent across all fronts, but signage is often the last element to get an upgrade.

5.Repair: Check for burned-out lights, loose fittings and overall appearance. Per a FedEx Office/Ketchum Global Research study, over 50% of survey respondents indicated that poor signage quality deters them from entering a place of business!

6.Compliance: During your audit, take time to ensure you’re adhering to all of the newest ADA and OSHA regulations as well as your city’s current codes. Non-compliance can incur substantial fines!

7.Space utilization: Don’t focus solely on what you have; imagine the signage you may be missing! Floor and ceiling graphics are but two examples of how once-overlooked signage “real estate” is now being put to good use. Vehicle graphics often represent another great signage opportunity!

For assistance with your signage audit, you can rely on the experts at Raj Creation Signage Solutions Pvt. Ltd.

Contact us and set up an appointment. We’ll discuss your needs and find affordable signage and display solutions best-suited to your business or organization. We invite you to learn more about what Raj Creation Signage Solutions Pvt. Ltd. can do for you. To get started, call or visit now.


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Every sign has a job to do and a budget to adhere to. To make sure your new signage delivers on both counts, Raj Creation Signage Solutions Pvt. Ltd. draws on our long experience and deep expertise to select the best material for your application. When discussing your signage choices with you, we may be talking about options that include:

ACM: Sheets of thin aluminum that “sandwich” a polyethylene plastic core, ACM or aluminum composite material combines the durability and professional presentation of aluminum with excellent strength and rigidity. It’s stronger than solid aluminum sheets of similar thickness and more economical. ACM resists high heat and moisture. It’s great for post-and-panel or outdoor wall signs.

Acrylic/Plexiglass: These sign materials are made from cast polymer (a plastic) that are often substituted for glass. Transparent and durable, they’re ideal for backlit signs and 3D lettering. For lobby displays including acrylic displays with standoffs, these materials can provide an upscale look demanded by image-conscious clients.

Aluminum: An excellent long-term choice, corrosion-proof aluminum signs often feature a clear finish or baked-enamel surface. Aluminum is typically used for building, fence, parking lot, real estate and traffic signs. Alternately, a brushed aluminum finish offers a modern look for architectural and lobby signs, among other applications.

Calendered Vinyl Film: An economical solution for many temporary outdoor or permanent indoor signs, calendered vinyl film is thicker than cast-vinyl alternatives. It resists abrasion well and adheres best to flat or gently curved surfaces. Popular applications for calendered films include cut-vinyl letters, floor graphics, promotional signage and vehicle lettering. It’s also used for small decals for vehicles or windows.

Cast Vinyl Film: Typically thinner than calendered vinyl film, cast vinyl is actually more durable and long lasting. Digitally printed or offered in solid colors, it conforms well to irregular surfaces and tolerates extreme conditions better than calendered vinyl. Flexible, cast vinyl film is the choice for vehicle wraps that are applied to complex curved surfaces and must maintain a paint-like finish.

Corrugated Plastic: Often referred to as Coroplast (or simply, “Coro”), this inexpensive and waterproof material is popular for yard signs used for contractors, elections and real estate agents.

Fabric: Digitally-printed nylon, polyester and other fabrics offer excellent color reproduction and accurate images. They’re often highly economical, too. As a result, fabric is often the choice for indoor and outdoor banners, flags and pennants. It’s also used in applications as diverse as branded awnings and fine art, including canvases.

Foamcore: Also called foam board or Gatorfoam, it’s made from polystyrene foam faced with paper. Lightweight but rigid and economical, this material is often used for office displays, easel signs and other temporary signs. Use it to mount your digitally-printed color graphics.

FRP Fiberboard: Offering long-lasting durability, FRP or fiberglass-reinforced plywood fiberboard is frequently used in place of MDO plywood for outdoor signage applications.

MDO: MDO or medium density overlay plywood features laminated wood-and-resin layers that are weather resistant. Strong and long-lasting, it’s popular for billboards as well as construction site and real estate signs. MDO is also used on sandwich board signs and A-frame signs.

Polycarbonate: Polycarbonate such as Lexan is clear, shatterproof plastic that provides greater durability and flexibility than some other plastics. Often used in place of glass, it’s a popular choice for exterior sign faces including outdoor directories in areas that are subject to vandalism.

Polystyrene: Also called styrene or high-impact polystyrene (HIPS), this smooth, white material is great for signs and displays but only indoors; in the sun it yellows and becomes brittle.

PVC Foam: Smooth, rigid and economical, polyvinylchloride foam is a plastic that’s used indoors and outdoors for menu boards, point-of-purchase (POP) displays and yard signs. Lightweight, PVC foam is also a popular choice for trade show signs that must be carried or shipped from event to event.

Wood: Often cedar or redwood among other choices, wood signs can be carved, cut to shape, painted or left natural, routed or sandblasted. Outdoors, many of the same effects can be achieved with weather-resistant high-density urethane foam (HDU).


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What is a Signage ?

Any visual representation which gives information to the customers about a store, any office, building, street, park and so on is called a signage.

Signage helps the customers to easily reach their desired destination or locate a building by simply following the instructions displayed on it.

Role of Signage in Retail Industry:

  • A customer can easily locate the store with the help of a signage.
  • Signboard gives all necessary information about the store. The customer can easily come to know about the products kept at the store without actually bothering anyone. Visual Displays put inside the retail store can actually help the customers to easily locate the merchandise.
  • It is the signboard which actually attracts the customers into the store. The signage should be interesting enough to pull the customers into the store as a retailer can’t afford to lose even a single customer.
  • The signboard should not be too small. End-users might miss a small signage and hence the whole idea of attracting the customers into the store gets nullified.
  • The signboards are an effective medium of communication between the retailer and the customer.
  • The signboard gives the store its unique identity and helps in furthering its brand image.
  • A signage goes a long way in influencing the customer’s buying decision. A single glance at the signboard helps the customer to decide whether he has to step into the store or not?

Important points to keep in mind while installing Signage

  • The signage should never block the entrance of the store. It should not hide the interiors of the store.
  • Install the signage at a place which can be easily viewed by all even from a distance.
  • The signboard must display all the necessary information like the name of the store, its logo or any other required information.
  • Don’t put too much information on the signboard. Let the customers walk into the store and find out on their own what the store is offering.
  • A single word “Discount” written on the signboard outside the store can do the trick. The customer would be inquisitive enough to find out what the store offers. He would definitely step into the store to check out the various options. There is actually no need to mention how much discount, what percentage and so on.
  • The material and the fabric used for the signboard should be of premium quality so that it lasts for a longer duration. The retailer must make sure the signboard does not lose its lustre.
  • Choose the right paint for the signage. Make sure the information is clearly visible to all. The customers should be able to easily read the signboard even from a distance. Choose a light background colour and a dark text colour for clear visibility. One can also highlight the important information. Don’t pick any colour which might make your signboard look dull.
  • The name of the store should be written in bold or in a different font to create the desired impact.
  • Design your signboard in the most unique and innovative way for the customers to get attracted into the store.
  • The signboard should not mislead or confuse the customers.
  • Keep the signboard simple but informative.

Raj Creation Signage Solutions Pvt. Ltd.

214, Old Sonal Indl. Estate, Kachpada,
Link Road, Malad (W),
Mumbai:–400064, India.

Contact Details

Mobile: +91-98690 71786
Telephone: 022-28882786 / 5786
Email 1: info@rajcreationsignage.com
Email 2: rajcreation786@gmail.com

Copyright by Raj Creation Signage Solution Pvt. Ltd. 2019. All rights reserved.